The single biggest speed-up in our build wasn't technical. It was handing over the raw materials early: brand documents, legal terms, photos, contact details. Every one of those changed the design in ways worth doing once, not five times.
- Brand rules, if you're affiliated with a larger company (a franchise, a host agency, a direct-sales brand). Ours had required logo placement, exact colors, and a rule that the parent logo must be visible before you scroll. Better to build to the rules than retrofit.
- Legal documents — your terms & conditions or client contract. In our build, the fine print changed how the payment section was worded and became two whole pages of the site.
- 10–15 photos of you actually doing the thing you do. Phone photos are fine (even iPhone HEIC files — the AI can convert them).
- The boring facts: your exact legal name, business entity, email, phone, and social links.
- Agent-specific: your host agency's sub-brand rules (most require Branding Team approval and their logo visible on your homepage), their seller-of-travel registration lines for your footer, and clarity on how payments flow — your site should describe it accurately and never collect card numbers itself.
Real mistake from our build
The AI read our terms & conditions too literally — the contract said the agency "never collects payment," so it deleted the "Pay your deposit" buttons. But in practice the owner collects card details through a secure form and the supplier charges the card. Only the owner knew that.
The lesson: you are the expert on how your business actually works. When the AI gets a business detail wrong, don't assume it must know better — correct it in one plain sentence and it will rebuild around the truth.
You handle
- Deciding the site's one job (ours: "get families to send a trip request")
- Collecting brand docs, legal docs, photos
- Knowing how money actually moves in your business
Hand to Claude
- Reading a 40-page brand guide and pulling out the exact colors, fonts, and rules
- Extracting a clean copy of the official logo from a PDF
- Translating legal fine print into friendly plain English for clients