Your domain is your address on the internet. It's the one thing you must pay for, and the one thing worth getting right before you promote anything.
- Brainstorm with the AI, decide yourself. Ask for names in batches, with honest notes on trademark risk. (In our build: anything containing the parent brand's protected words was off the table — the AI flagged which ones.)
- Check availability at namecheap.com — type each favorite into the search bar. Thirty seconds per name. (Porkbun and Cloudflare Registrar are equally good; any of the three is fine.)
- Buy the .com (usually $10–15/year). Skip every add-on; privacy protection is included free at all three. One habit worth keeping: glance at the renewal price before you buy — some registrars advertise a cheap first year and charge much more after.
- If the site name differs from your legal business name, ask your county clerk about registering a trade name (a "DBA"). It's a small one-time filing — and operating a sub-brand under your own LLC generally supports, not threatens, independent-contractor status. (Not legal advice; your contract and your CPA get the final word.)
You handle
- The final name choice — it's your brand, your gut call
- The domain purchase (it should be in your account, always)
- Any DBA filing and approval from a parent company
Hand to Claude
- Name brainstorms with trademark-risk flags
- A checklist of exactly what your parent brand's guide requires of sub-brands
- Drafting the brand-approval email once you're ready